In a report released on Wednesday, the Media Ratings Index for India showed that the number of viewers for each of the three major Indian TV networks rose steadily over the last year, but there was a notable drop in viewership for Indian networks that had their original content first launched in the country.
India is home to about 40 million TV subscribers, according to the ministry of information and broadcasting.
Its TV audience has grown more than 15% annually over the past decade, but the average viewership dropped from 8.9 million in 2011 to 7.9m in 2015.
The three major networks are: CNN, CNN-IBN (India’s largest), and Times Now.
In 2016, the Indian government launched the All India Radio Broadcasting Authority (AIRBA), which is a new agency tasked with broadcasting the country’s public and private sector.
The airwaves are broadcast in English, Hindi, Bengali, Malayalam, and Telugu, but only the Hindi language is being spoken at present.