KERALA: There is no shortage of MLMs in Kerala and they are everywhere.
The most recent, MLM India, is the latest in a series of such companies in the state.
In the past two years alone, the company has raised over Rs 20,000 crore from investors like Sequoia Capital, Tiger Global and Indian Express, all of whom have come out in favour of the company.
This year alone, there are three new MLMs operating in Kerala.
One of them, called MLM, is in Kollam, a city in the southern part of Kerala.
Its owner, Dhananjay Gopal, claims to have more than 3 million members.
He claims to be able to attract 100,000 members to the company each month, which is far more than any other MLM.
According to Gopal and his company, he has attracted more than 50,000 recruits to the new company and it is the only one that has been able to compete with the likes of Tiger Global.
It is one of the main reasons that MLMs have become so popular in Kerala over the past few years.
“I had a dream to open a MLM in Kerala,” says Gopal.
He says that after several meetings with the authorities, he was convinced that MLM was the best way to get his business off the ground.
After years of working with a team of about 15 people, he had developed his MLM through his own efforts.
Gopal started MLM after spending more than 10 years working in IT and logistics in Chennai.
But it wasn’t easy, and it was not profitable.
“When I came to Kollampally, the market was not even a fraction of what it is now,” says a former MLM worker who wished to remain anonymous.
At one point, Gopal had invested in the Kollambukkam MLM which is run by his brother, who is also a former employee.
“We could have invested in other MLMs and created our own brand. “
Now, Gomal and his brother have a new MLM to help him start his business.””
We could have invested in other MLMs and created our own brand.
Now, Gomal and his brother have a new MLM to help him start his business.”
My first step was to get the approval of the Kottayam police, who gave me the green light.
We did a survey of the MLM and they told us they would not allow us to open our own MLM.
And now, the fourth step is that the police have given us permission to operate the MLMs.””
My third step was asking for permission from the central government.
And now, the fourth step is that the police have given us permission to operate the MLMs.”
Gopal says that since the first year of operations, the new MLMS have attracted an average of 3,000 people a month.
“That’s an average turnover of about Rs 3,500 a month,” he said.
“But the company is doing well with a turnover of Rs 5,000 per month.”
As of now, MLMs are operating in more than 100 locations across Kerala.
They are mostly small, niche businesses and have attracted a lot of interest from the Indian market.
Some MLMs claim to be offering discounts on products and services, but this has not been confirmed by the authorities.
Even with all the MLMS, the state has not seen a large spike in business.
The last month, MLKM Kerala saw a 25 per cent increase in business, according to the state’s Minister of State for Tourism, G.K. Ramesh.
So, how can an MLM succeed in Kerala?
“We have a huge business in the city,” says Ramesanjali, the owner of MLM Kerala.
“If we have an MLI, they would come to us and we would make our products.
We also have an R&D department and we can work with companies in other parts of the country.””
They can give a better product than us,” adds Ramesa.
With the government’s backing, MLMS are now set to expand further into Kerala.
But, the fact that many MLMs continue to operate in the states that are struggling with crime and corruption shows that it is not easy to make money in the market.
“You cannot run a business without crime and crime is rampant in Kerala, and many MLM owners are involved in it,” says Dr. K. Raman, the CEO of the Indian Institute of Technology (IIT).
“It’s difficult to make a profit from MLMs when they are operating outside the state,” he adds.
Kerala has witnessed a massive rise in crime in recent years and it has been one of India’s most notorious crime states.
Over the last few years, there